Hard Currency Jeans was established by Mr. Paresh Chandan in Bangalore, India in 1995 as an exclusive denim wear brand for men. We started on a very small scale with limited manpower and capacity, but in a short span of time have grown into a company that is equipped with modern machinery and a production capacity of half a million pieces per annum.

Hard Currency has become both an established modern classic for its sophisticated fits as well as a leading trendsetter with the latest fashion forward washes and custom-made designs, paying much attention to quality. We follow a strategy of manufacturing new designs round the year in limited quantity to maintain exclusivity and keep up with the rapid changes in trends. Thus, our clients are provided with a set of new styles and fresh designs, every fortnight.

Hard Currency continues to grow and evolve as a true denim lifestyle brand. Our brand is currently sold in more than 450 multi-brand outlets across India. Hard Currency also has a strong presence in the Middle East.

Our product portfolio comprises of jeans for men only; thereby allowing us to be focused and specialized. We strongly believe that fashion should be accessible to everyone, hence we design and manufacture jeans for the plus-size (upto size 46) market as well.